This is a question that many business owners ask, as they seek to boost their sales in a digital arena and there isn’t a straightforward answer, as it very much depends on your industry. The one thing that’s certain is the need to use digital marketing in this Internet age and the pandemic has forced many millions to join the online consumers who have been enjoying the benefits of e-commerce.
Let’s take a look at a few of the digital marketing strategies that are commonly implemented.
- Search Engine Optimisation – If you own a shopping cart website, you have a potentially huge market from Google’s search engine and by hiring an SEO agency, you can boost your platform’s rankings within Google searches. The specialists first find out what are the most popular search terms used with your products (they have the tools to do this), then they set about inserting these keywords in various locations on your website, which Google recognises. Research shows that the average online consumer finds what they are looking for within the first 10 search results, so Ideally, you want to be on page 1 of the search results, which is possible with the right agency and a little time.
- Social Media Marketing – SMM is a very powerful aspect of digital marketing, as everyone uses Facebook, Twitter and Instagram, yet placing ads on social media platforms demands a high level of knowledge, if you want to get the desired results. Aside from placing ads, you can also generate huge followings on your social media pages, which is obviously good for business and the SEO agency has teams of SMM specialists.
- Google Ads – Running Google Ads in Perth, Melbourne or Sydney requires specialised help that comes in the form of an SEO agency. There are so many variables and taking pot luck is not likely to generate too much in terms of web traffic, but with the help of a leading SEO agency, you can place your ads in front of the right people at the right time and on the right platforms.
A good SEO agency would tailor their approach, depending on the needs of the client and they would compile an aggressive digital marketing plan, which will drive high volumes of traffic to your website. Such is the importance of digital marketing, that without it, you will be an ‘also ran’.
Search now for an SEO agency and see what they can do for your business.