An established global industry, affiliate marketing has been steadily growing, projected to reach more than 8 billion US dollars by 2022. Many businesses and brands are relying on affiliate marketing more and more, with 81% of them running an affiliate program, according to a recent study.
There are several affiliate marketing strategies that you could use to generate more sales and increase your income online. For example, you can create effective paid ads (as seen on various digital marketing platforms such as Ads Supply, Taboola, etc.), use Facebook groups, create a Facebook business page, build a niche blog, etc. One emerging affiliate marketing trend is to promote products or services through videos, and in this article, we’ll discuss some of the ways to increase affiliate sales using it. Let’s dive in!
- Include links to recommended products or services.
One of the most effective ways to increase conversions is to place your affiliate links on the video through annotations. These annotations can be at the beginning, middle, or end of the video, enticing viewers to click on them and be redirected to a sales or landing page of some kind. You can also add affiliate links to the video description. Many viewers actually read the description to find out more information about the video and its topic.
- Create a video sales letter.
A video sales letter can convince potential customers to try out your products or avail of your services by giving viewers as many details as possible. The video’s main goal is to convince a target audience to buy a specific product or service. It can start by discussing a particular problem and presenting the product or service as the solution. Effective video sales letters speak to the audience on an emotional level. It is also essential to establish credibility and provide proof with some testimonials and statistics. In the end, make a call to action to convince viewers to act now.
- Make How-To Guides.
Making a How-to Guide is an effective way to explain how your products or services work. Making a compelling How-To video doesn’t have to be complicated. For example, you can simply test a certain product or service to show your audience how it works. When you introduce a topic, don’t go into a lengthy introduction and just cut to the chase on how it will help solve the problem at hand.
- Do product or service reviews.
Another effective way to advertise products or services using videos is by doing reviews. In the videos, you can talk about how the products or services will benefit the audience. For example, you can discuss the quality, value for money, and usability of the product. Doing this will not only increase engagement but also build trust and will convince them to purchase it.
By using engaging video content as an affiliate marketing strategy, you can keep your audience engaged and boost conversions. Nowadays, many people prefer to watch videos related to products or services rather than reading a long article. The integration of videos in your affiliate marketing strategy can definitely help increase your sales.