Packaging is as important and critical as the product itself. Unfortunately, cost of packaging continues to rise, brands are constantly compromising on the design and overall purpose, which only affects customer experience adversely. When it comes to box packaging, a few tips can be handy in rethinking the design, and here are some of the tips you need to know.
- Product first. There is no better packaging advice than this. You have to focus on the product and its requirements. From the basic need for protection, to dimensions and other aspects, you must consider every aspect before designing a box. For example, for fragile items, you have to spend a tad more on the inner cushioning.
- Take help. Many packaging material and box manufacturers offer extensive assistance for design and conceptualization, and you can only expect genuine and sound advice, both in terms of shape/size and keeping the costs in check. The good news is you can partner with such manufacturers in the long run.
- Rethink use. Most packaging materials end up in the landfill, and land pollution is one of the major concerns globally. You want to focus on box packaging with a more unique approach towards reuse. When you offer a box that’s reusable, you are reducing wastage, and more than that, your brand is doing a good thing for the planet.
- Don’t overdo it. Packaging innovation doesn’t have to be complicated. In fact, the best boxes and product packaging materials are those that don’t have any fuss. Ensure that the design represents the product and the brand, and don’t shy away from taking cues from competitors and industry leaders.
- Think of humor. One of the smartest and most effective way to enhance box packaging is to add some humor to the design. The idea is to convince someone to make a purchase, and just by adding more fun elements to the box, you can actually push sales and improve conversions, often without changing the whole box shape ands size.
Product boxes often have design elements that truly represent what the brand stands for, and the entire design has to be in sync with what the customers expect. For more ideas and get to a real idea of how things need to shape up, check a few case studies, and also, find a manufacturer you can rely on for the design and further work.