Ever wondered why the big brands spend so much on interior and exterior signage? In fact, these are companies that are also investing massively in online and offline marketing, so what difference do business signs make anyway? The answer is simple – identification. You want people to know your company, and the location does count. People passing by the building should identify it with your brand, and that’s the precise reason why signage is so, so important. Ordering Magnify custom business signs is easy, but before you take the leap, here are some of the aspects you need to know!
Experimental but smart
Every brand has a theme or voice that must be consistent. When you choose business signs, you have to keep in mind that the font, color and other elements of the signage has to match your advertising goals. Does that mean you have to boring with your signs? Absolutely not! There are signage manufacturing services that offer all the assistance that clients may need in designing new signs, and you can expect them to come up with ideas that are anything but repetitive.
Durability and readability
Experimenting with business signs is not just about the design, but it also has a lot to do with readability. There is no point of selecting signage that people don’t recognize or wouldn’t identify with your brand. It is also wise to consider durability of the material. Exterior signage is often exposed to weather elements, and you don’t want to invest in something that would need replacement in a matter of months. Make sure that the signage is designed for the future, looks trendy and stylish and is easy to read at the same time.
The cost of business signs depends on the style, extent of customization required, material and overall sizing. Every signage company will offer at least a few options with corresponding costs, but keep in mind that the reputation and popularity of your company is at stake, so you better go for the best money can buy. If you have a budget in mind, you can consider negotiating, and most signage agencies will offer some discount if you order interior and exterior business signs together.
Try and find the mix of elements that will make your signage stand out, and if that means tweaking your budget, it is a viable idea. Check online now to find more on business sign sellers near you!